A Second Chance to Sell This House
In real estate, timing and presentation are everything. But sometimes, even the most promising listings don’t perform as expected. Recently, we at Parrotones had the opportunity to help a broker and his client turn around a stalled sale—and the results reminded me why preparation matters just as much as pricing.
The Challenge
The house had been listed in a hurry. To attract attention, the seller asked the broker to reduce the price by 20% below market value. The hope was that a lower price would generate more interest and a quick sale.
Two months later, reality looked very different. The property had reached its lowest price point, yet there were few viewings and no offers on the table. Instead of speeding up the process, the reduced price raised doubts in the minds of potential buyers.
The Strategy
At that point, the broker wisely suggested a new approach. With the initial sense of urgency gone, he recommended visual improvements to the home. The idea was simple: restore the house to its full potential and relist it at its proper market value.
The broker brought in our team at Parrotones to prepare the property. In just eight days, we refreshed the home inside and out—painting, repairs, and finishing touches that made the space feel move-in ready. As an added bonus, we also arranged for new, professional listing photos.
The Result
Once the improvements were complete, the broker updated the listing description, uploaded the new photos, and restored the original asking price. The difference was immediate.
At the very first open house, the property received two offers. The deal was closed shortly after.
The Lesson
This experience highlights a counterintuitive truth: lowering the price doesn’t always make a property more attractive. In fact, pricing below market value can create suspicion that something is wrong with the house. Buyers today want confidence and clarity.
When the home was properly presented and priced at market value, it inspired trust. Buyers saw a property that was well cared for, ready to move into the very next day—and that confidence sealed the deal.
How Parrotones Helps Brokers
At Parrotones, we specialize in preparing homes for sale so brokers can focus on what they do best: connecting buyers and sellers. By ensuring homes are visually appealing, market-ready, and photographed professionally, we help brokers close deals faster and with greater success.
If you’re a real estate professional looking for a partner to make your listings stand out, just call us 888-383-2221 or visit https://parrotones.com. With the right preparation, every house can get a second chance to sell – and succeed.
